At Busiest Time of Day, Downtown Carrboro Has Over 2,000 EMPTY Parking Spaces

Yes, you read that right. There are usually 2,000 (or more!) parking spaces empty at all times in downtown Carrboro. But we don’t have a way to allow private businesses to partner seamlessly with each other and the town to make these spaces available to the public in a way that balances individual lot owner goals and overall access goals for the downtown, so these spaces go unused when they could be more full.

Until we figure out how to address this untapped parking capacity for the benefit of business owners, the Town, and residents, there is absolutely no reason to build another parking space with public money in downtown Carrboro. It represents a massive opportunity “hiding” in plain sight.

In February, the consulting firm hired by the town to conduct the parking study, VHB, reported the following:

  • The Town of Carrboro owns 359 public parking spaces in 3 lots
  • The Town of Carrboro leases 356 public parking spaces in 5 lots
  • Private Property owners control 3,333 private parking spaces in 145 lots
  • Total Downtown Parking = 4,048 parking spaces
  •  Carrboro’s parking supply is 82% private spaces and 18% public spaces

 

Lunch Time is Crunch Time

VHB conducted parking counts and determined that peak usage for parking lots overall occurred between 11 am and 1 pm.

Parking Occupancy In Downtown Carrboro By Time of Day

Parking Occupancy In Downtown Carrboro By Time of Day

 

As you can see, the public parking spaces (the combined blue and red area) are more uniformly full, while the private spaces vary greatly. It’s also worth noting that the town leases or owns 715 parking spaces in total, and these counts never get above 500.  So our public parking system still has capacity at all times of day.

This second chart by VHB shows how much capacity is available in terms of public, leased, and private spaces.

Parking Utilization By Type

Parking Utilization By Type

 

Parking Availability Varies by Block and By Lot

VHB put together two helpful maps showing parking occupancy by block and by lot.  Here it is by block, with publicly owner or leased facilities emphasized. For example, the dark green rectangle to the right of the letters 300 E Main is the parking deck by Hickory Tavern/Hampton Inn. It’s clear that parking, while still having capacity, is most scarce (up to 85% full) in the Carr Mill Mall section in the middle.

Downtown Carrboro Parking Utilization by Block

Downtown Carrboro Parking Utilization by Block

When you break parking availability down by lot, you see much wider variation in how full the lots are.

Downtown Carrboro Parking Supply By Lot- 11 am to 1 pm

Downtown Carrboro Parking Supply By Lot- 11 am to 1 pm

Still, three of the public lots, including those on Laurel and West Weaver St near PNC Bank, are close to half empty or have greater than 50% of their spaces available. Even the large lot just south of Open Eye Cafe shows at least 30% vacancy at lunch time. The small lots by Friendly Barber are tapped out, as is the lot by Carrburritos and Bowbarr on Rosemary. The parking deck also shows at least 30% vacancy.

What The Green Means – Opportunity

But look closely at the green lot in the middle towards the bottom, just a little bit below the “W” in the “E Weaver St” text. I’ve circled that lot in PURPLE. (click the image to make it bigger)

This is the Bank of America Lot. It has 25 regular spaces plus some for people with disabilities. What the parking study is telling us is that at the biggest crunch time for parking, a lunchtime rush hour, when a lot of people come to downtown Carrboro to eat at restaurants, with Tyler’s to the left of it, Acme to the right, there it is – stuck in the middle with at least 15 parking spaces free, ALL the time. The lot surely has signs saying “Parking for Customers only” so nobody parks there unless they’re going to the bank. But the bank clearly has far fewer customers coming by car than their lot can accommodate. In fact, VHB’s analysis tells us that Bank of America could keep the ten parking spaces closest to their door for themselves, and rent out the other 15 for public use- and not ever have a customer come to the bank and not be able to park for free in one of those ten spaces.

So why doesn’t this happen? Simply put, there’s not a system to buy into. This problem is too big for any one business in town to tackle on its own, but if the town set up the infrastructure and technology to make it EASY for Bank of America to release its parking spaces, the barrier for the bank to become a partner would be greatly reduced.  What would such a system look like? It would look something like the system Asheville already has for its public spaces, but would allow businesses to opt in for some portions of their parking lots. I’d call it “CarrPark.” If the town set up a system like the one in the link for its public and leased lots, then opened up invites to businesses, then lots like the Bank of America who clearly have capacity could be invited to join, and even get some revenue for renting their spaces. If Bank of America wanted to be cautious, they could only decide to lease ten spaces to the CarrPark pool at first. That means the public supply would go from 715 to 725. If it worked well, and Bank of America customers were still happy, the bank could consider moving to 15 spaces, and the public supply would go from 725 to 730. See how this works? Incrementally, without having to worry about giving up ALL their parking, business owners could expand the general parking pool, making everyone feel LESS of a parking crunch.

How to Price a “CarrPark” System

Best practices suggest that if you set the price of parking lots to to the lowest price possible that keeps them 85% full, but no more- then people find parking to be easy and convenient. If a parking lot in the CarrPark system is less than 85% full at any time, it’s free! When demand goes up, though- the price rises to help keep the lot convenient. Revenue from the system would cover the cost of operations and provide some revenue to business owners for each space they share as an incentive to participate. Revenue beyond the incentive would be used to fund other access improvements to downtown such as better evening transit service and bike/ped access projects.

Carrboro Parking Meeting June 16th: 5:30 – 7:30 PM, Town Hall

The next meeting on the Carrboro Parking Study will be Thursday, June 16th, at 5:30 PM at Town Hall, and the agenda includes future parking management strategies. I hope to see something like the CarrPark system presented as one of the options. Please attend if you can!

Lloyd Farm Development: Can We Avoid a Missed Opportunity?

One of the more significant development projects in recent Carrboro history may reach the Board of Aldermen soon- the Lloyd Farm property.  Located across NC 54 from Carrboro Plaza and just west of the Carrboro Post Office, this is one of the largest contiguous areas of mostly undeveloped land left in Carrboro. Here’s the location in question:

On September 11th I attended a meeting on the project at Town Hall.  Late that night, I forwarded some thoughts to the development team. Having not heard back from them, I’m not sure what they thought of those comments, which were mostly about how to make changes to the organization of the buildings on the site that tried to allow for maintaining the overall building program, but organizing it into a more urban pattern, as opposed to a suburban pattern.

The more I think about the site plan that has been proposed, however, the more I think an outcome similar to what the developer is currently proposing is going to be a missed opportunity for Carrboro.

Let me start simply- if this parcel is going to develop (and it is) then it should develop in an urban pattern.  In the plan proposed by the developer, the project is largely organized around a very parking lot.  None of the other buildings have any substantial relationship to each other; instead they have relationships to the car circulation features. This is a suburban layout.

 

Lloyd Farm Site Plan

Lloyd Farm Site Plan

 

The Carr Mill parking lot in front of Harris Teeter and CVS is a good example of what you might get here with the large parking field.

Carr Mill Parking Lot from Greensboro St Side

Carr Mill Parking Lot from Greensboro St Side (click to enlarge)

What would an urban layout look like?  More like one of these locations below.  Forget about building height for right now.  Just look at the relationships of the buildings to each other, and the spaces they create or frame.  I chose these locations because the Lloyd site is about 40 acres.  Where I could ballpark estimate the acreage of the commercial core of these projects, I did.

North Hills, Raleigh – 21-acre core, 850,000+ sq ft. Apartments also.

North Hills, Raleigh

North Hills, Raleigh

North Hills Beach Music Series

North Hills Beach Music Series

American Tobacco Campus, Durham- 22-acre core; 1 million sq feet office space, 10 restaurants, 90,000 sq feet of apartments

American Tobacco Campus

American Tobacco Campus

American Tobacco Musical Event

American Tobacco Musical Event

Birkdale Village, Huntersville, NC – 52 acres; 300,00 sq ft, 320 apts

Birkdale Village, Huntersville

Birkdale Village, Huntersville

Birkdale Village Streetscape

Birkdale Village Streetscape

Birkdale Village Fountain

Birkdale Village Fountain

The Piazza at Schmidt’s, Philadelphia – 8-acres: 500 apts, 50,000 sq feet office space, 80,000 sq foot public space

The Piazza at Schmidt's, Philadelphia

The Piazza at Schmidt’s, Philadelphia

 

Piazza at Schmidt's, Market Day

Piazza at Schmidt’s, Market Day

 

Piazza at Schmidt's - From Above

Piazza at Schmidt’s – From Above

Biltmore Park, Asheville – 42-acres: 276 apts, 270,000 ft class A office, 283,000 sq feet retail.dining/entertainment, 65,00 sq ft YMCA, 165-room hotel

Biltmore Park, Asheville

Biltmore Park, Asheville Layout

Biltmore Park Event

Biltmore Park Event

Biltmore Park Main Street

Biltmore Park Main Street

 

I have additional more detailed thoughts on how we’ve arrived where we are with the Lloyd project, but big picture stuff first: What do you think of these places as inspiration for the Lloyd property?

The Future of Parking Is Here, It’s Just Not Evenly Distributed

I’ve never read William Gibson’s novels, and I am generally unfamiliar with his ideas.  But I like this quote of his:

The future is already here – it’s just not evenly distributed.

This is true to some degree with any matter of human existence that interfaces with technology, and transportation, including parking– is no different.

Our family spent Easter weekend in Asheville, NC. DW grew up there and whenever we visit, we usually spend some time (or lots of time) enjoying all that Asheville’s downtown has to offer. The transformation of downtown into what is perhaps North Carolina’s most vibrant urban environment since the mid-90s is quite remarkable, and we enjoy seeing the changes there when we visit.

Given the amount of time I have spent writing on this blog about parking recently, I was pleasantly surprised to see that at least some elements of the Future of Parking have arrived in Asheville.

Most notably, Asheville has implemented pay-by-phone parking across many (but curiously not all) spaces in downtown.  Here’s how it works:

1. After you find a parking space, you get out of your car and make a choice between putting quarters, nickels and dimes into a conventional parking meter adjacent to your space, or paying for use of the space with your smartphone.  Signage on the street near public parking spaces lets you know what zone you are in.

 

Parking Zone Signage in Asheville

Parking Zone Signage in Asheville

2. Once you know your zone, you can fire up an app on a smartphone, text, or call an operator via phone to pay.  The remainder of the steps below are showing the smartphone procedure.  You look at the space number on the parking meter (in this case, 3) to enter into the software.

Asheville Parking Meter

Asheville Parking Meter, Space 3

3. From here the phone app takes over.  I had downloaded the Passport Parking app and registered my phone and credit card number.  Once you sign in using a pin you designate, you specify the zone (which part of the city) you are renting a space in.

Choosing Your Parking Zone

Choosing Your Parking Zone

4. Next you specify the parking space itself: (I also parked once in space 17, and space 18. I forgot to get a screenshot for space 3, but you get the idea)

Choose Parking Space Screen

Choose Parking Space Screen

5. Finally, you receive a screen where you can select how many hours and minutes you want, which then gives you a summary and your total anticipated parking charge:

Confirm Payment Screen

Confirm Payment Screen

 

You’ll notice that you’re paying $0.25 extra to pay for parking via phone, on top of a base price of $1.25 for 75 minutes, or a quarter for every 15 minutes. Is this surcharge worth it?  Imagine you’re at a restaurant, having a good time with friends, and you realize it’s 3 minutes until the meter runs out, and the restaurant is 5 minutes away on foot.  And it’s raining. Would you rather sprint back to the car to feed the meter $0.50, or reach into your pocket, tap your phone a few times, and extend your parking by 30 minutes for $0.75?

It’s this ability to change your plans on the fly and still avoid a ticket or a backtracking walk across downtown that makes the service worth the extra quarter.

6. Finally, the app even gives you the option to be reminded when you’re getting down to a certain number of minutes so that you know when to start walking back to your car, or to make the extension payment and keep on doing what you were doing.

Parking Countdown

Parking Countdown

Notice the option to Extend your parking is at the bottom left, and Validation (I did not get to try this in Asheville) is at the right.

The system emails or texts you a receipt if you like, so if you’re on business and need to turn such things in, it’s easy to do so.  All in all, I found it very convenient, and the system did what it was supposed to do.

Opportunities for Improvement

Asheville could make this system a little better with a few simple improvements.

  • First, the meter poles are labeled, but many of the meter poles manage parking for two spaces.  There’s some confusion on the two-space poles which space number you should enter into the system. It’s less confusing for the user if every space on the street is individually marked.
  • Market pricing of spaces.  It was clear driving around that some spaces were in much greater demand, yet the price was uniform as far as I could tell across most zones.  Raising prices on busier blocks and lowering them on less-busy blocks would lead to better utilization on the further-away blocks and also make more spaces available on the best blocks.
  • Finally, I’m not sure what the significance of the Zone numbers were.  I expected zones to change by block, but it seemed like two-thirds of downtown was in Zone 48, and the rest of the zones seemed haphazard.  I wasn’t sure what that was supposed to be telling me. Perhaps using more zones would have made things clearer; perhaps not.

The Bottom Line

As I mentioned above, the future of parking is already arriving piecemeal in North Carolina, though it has not yet reached Carrboro. Asheville is using pay-by-smartphone technology effectively, but has not improved its hardware (meters and labels) or policy (pricing/rates) to keep up with its advanced software.  Hopefully those improvements will come soon.

The type of advanced parking system I think we ultimately will need in Carrboro involves several improvements over the status quo, and the type of software implementation shown here, already working well in Asheville, is one element of that advanced parking system.